Online Marketing

Getting your website up and running is just half the battle of getting great results online. The other half is ensuring that visitors actually get to your website.

Clicked On offers an ethical approach to online marketing. We will never send spam email, and we will never try to trick search engines. Such short-term thinking is likely to do much more harm than good to your brand, and so we prefer to help you build a more structured,long-term marketing plan.

Understand your audience, Target your traffic

We strive to ensure all your website traffic – and corresponding leads – is fully qualified. Getting to the top of Google is a nice luxury, but not much use if the visitors are not converted into sales.

Before implementing an online marketing strategy, we will engage in a detailed consultation to understand your organisation, what you expect, your products and services, and most importantly your clients.

We will also analyse your competitors and establish a strategy which will best work for you.

Techniques Used

Clicked On will typically use the following techniques to make your site as visible as possible.

Search Engine Optimisation

Optimising your site for search engines means making it as easy as possible for search engines to read your website. This means keeping code as clean as possible, and using content in context. We also offer a copy writing service so text is as search engine friendly as possible.

Clicked On believes in ethical working so does not employ tricks which may yield short-term results, but may lead to the site being penalised by search engines. We also believe that optimisation should be a standard design consideration, so do not charge separetly in our design service.

Search Engine Marketing

Paid-for advertisements on search engine result pages give highly qualified traffic to your site. It can also give you virtually instant results until your website ranks highly in the non-paid results.

Clicked On can research relevant keywords, advertising copy and bid prices to ensure you are getting your best return on investment.

Directory Submission

Directories are a great way to send qualified traffic to your website. Clicked On can research directories relevant to your website and advise which you would benefit being listed in. Over time, we will monitor the performance of each directory, and advise further actions as necessary, such as sponsored listings.

Advertising

Clicked On can assess whether banner advertising is suitable for your website, and if so research relevant channels for you to advertise on. We will also monitor the campaign and responses you gain.

Email Marketing

Email is a potent marketing tool when used correctly, but can irritate your audience and potentially land you in legal hot water if used incorrectly. As with SEO, we offer ethical email marketing campaigns – we will never spam, and will always operate within the law.

Incoming Links

Links from other sites act as an endorsement from the site, gain extra visitors and can also improve your search engine rankings. However, being associated with a 'bad' network of sites can be detrimental in the eyes of search engines.

Clicked On can research and negotiate links with sites related to your company, and also introduce links via relevant forums and blogs where permitted.

Offline marketing strategy

Your website should be an integral part of your wider marketing strategy. We can help identify offline channels to market your website, from including your website address on company stationary to integrating online marketing campaigns in your wider strategy.